Top Ten Best Practices: Using pupil Data to Drive Recruitment, retention and Placement

Student Loans Best Practices - Top Ten Best Practices: Using pupil Data to Drive Recruitment, retention and Placement

As the study environment becomes more complicated and competitive, colleges and universities need to make sure they have capability data management processes in place, effectively use information to target the right students for the right programs, and preserve those students from hope straight through job placement. Colleges and universities need to make the most of the data that is collected from the point of hope inquiry straight through graduation, alumni development and workforce status.

Student Loans Best Practices

It should come as no surprise that best data management processes can help colleges meet regulatory compliance. However, it goes further than that. When it comes to using data to predict and growth the likelihood of success throughout the pupil lifecycle, colleges and universities need to focus on grand leads, advance pupil engagement, and connect graduates with career opportunities. They can accomplish this by:

Maintaining clean, new pupil records Effectively managing lead vendors Consistently communicating with students

Best Practices - Using Data to Drive Recruitment

The U.S. Department of study and the National center for study Statistics task enrollment in higher study institutions to grow to practically 21M by 2016. So, how does your school identify and target the right prospects within this ever growing pupil habitancy to drive best recruitment results?

Tip #1: Make sure your data is clean, definite and up to date.

Colleges need to scrub and verify data in order to find the right students, part marketing and recruiting efforts, and acquire enrollments. Schools should:

Audit all existing inquiry points and data entry processes Review paper and online forms to minimize open entry and streamline data variety to key demographic information (phone, email, agenda of interest) and first taste inflection points (program of interest, start term, prior study level) Automate each data entry point for greater efficiency Note data in the ideas that has gone more than 12 months with no activity; be sure to keep prospect's record, lead source and seller information for time to come tracking

Tip #2: write back immediately to inquiries

According to the 2010 Lead Generation Benchmarking recognize conducted by ForProfitEdu.com, 55% of institutions write back to a lead with 10 minutes.

Data needs to be well managed and easily accessible so every person from your enrollment to pupil services teams can share consistent information, manufacture it easier to quickly write back to a prospective pupil and increasing the likelihood that he or she will enroll at your school.

Tip #3: Deliver consistent communications

Colleges that effectively track and manage data will be able to speak to each pupil hope as an individual. They will have a best insight of that hope and can furnish segmented information relevant to that specific inquiry on a consistent basis.

Tip #4: Work intimately with lead vendors to originate goals and track metrics

Colleges and universities need to manage lead providers in a way that helps them best understand what the lead source is for each enrollment, which leads change quicker and why, and how they can maximize lead conversion though a variety of lead sources.

Schools need to look at historical data to rule the best lead vendors in each area and allocate dollars and resources accordingly. Colleges also should assess a lead vendor's processes and whether or not the seller meets distinct industry standards to ensure the strictest levels of compliance.

Best Practices - Using Data to Drive Retention

According to The communicate of Higher Education, 28% of two year career college students don't return in the second year. Additionally, 41% of two year career college students do not graduate. How can your school use data to step up engagement efforts in order to drive best holding results?

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